Juniors and seniors in Valparaiso University’s capstone marketing and entrepreneurship course applied their classroom knowledge to launch a real-world product with Old Gold—the first Valparaiso University-branded  whiskey, created in partnership with Journeyman Distillery.

Much like the whiskey-making process, which blends traditional processes with modern techniques to create unique flavor expressions, the  student project resulted in a product that celebrates Valpo tradition, honoring the University’s rich history, while showcasing distinctive qualities that represent the uniqueness of its campus community.